Provo Clothing Company was born on the shores of the Turks and Caicos Islands—where the pace is slow, the skies stretch wide, and freedom isn’t just a feeling, it’s a way of life. Our motto, Worn to Be Free, is a reflection of everything we believe in: effortless style, open horizons, and moments that feel like magic.

We design laid-back pieces for laid-back people—those who move through the world with curiosity, confidence, and a love for the in-between moments. Our clothing is casual, cool, and made to roam—whether you're chasing waves, cruising the island, or watching the sun dip low.

At the heart of our logo is the potcake, the free-spirited island dog that roams wild across Provo. Resilient, loyal, and full of character, the potcake is more than a symbol—it’s part of who we are.

This isn’t just about clothes. It’s about belonging.Welcome to Provo.Worn to Be Free.