Our Story

Woman with sea shell on Turks and Caicos beachWe created Provo Clothing Co. to capture the essence, culture, and history of the Turks and Caicos Islands and its people. It looks to communicate the exclusivity, excitement, and privilege that keeps calling us back. We look to the 1970’s to celebrate the sacrifices of a nation and its people that allow us to be free in Turks and Caicos Islands. This is for the dreamers, explorers, freedom lovers, and the experience seekers. This is for the privileged few.

We designed casual-chic, relaxed style, timeless, and playful apparel with individuality, character, and belonging. Provo Clothing Co. is an authentic reflection of the unique characters, places, and aura that are the Turks and Caicos Islands.

Live your best life in Provo.

We will make sure you look good doing it.



The Potcake is our symbol. It is a mixed-breed, wild dog marooned in the Caribbean and the Turks and Caicos Islands centuries ago. It is thought that the Arawak dogs mixed with European dogs and American dogs that arrived with Loyalists during the revolutionary war period. Potcake refers to congealed rice and beans they dined for years at the bottom of pots and pans left outside after cooking. These dogs form possies, friendships, roles and characters long lost to their domestic brothers and sisters. A survivor, a thriver and forever wild and free in the Turks and Caicos Islands.
Potcake dog from Turks and Caicos


In 1976 the Turks and Caicos Constitution was changed taking a major step toward self-governance. The Turks and Caicos people would now to elect an Executive Council including a Chief Minister. General elections were held in the Turks and Caicos Islands on September 29th, 1976. Following the elections, a coalition government was formed, and leader James Alexander George Smith McCartney (JAGS McCartney) became the first Chief Minister of the islands. The islands could finally elect their own government.


The Provo Clothing Co. colors are all derived from representative geography, wildlife, and culture of the Turks and Caicos Islands. We took some of the most incredible photography of amazing and representative places and events: Pigeon Pond West Providenciales, the edge of the Caicos Islands plateau, Little Water Cay at midday, the Junkanoo Parade, Sea Fan (Gorgonian flabellum) Magenta from Smith’s Reef, leaves of the Sea Grape, and the green of our famous Mangroves that provide life and shelter for so many.